Encore Profiles Marcie Allen Cardwell
Read about the founder of MAC Presents, a company specializing in sponsorship negotiations.
Category: Business Models
Sound In Performance Bill Introduced
Following recent artist testimony on the issue at a Senate Judiciary Hearing, Senators Patrick Leahy (D-VT) and Orrin Hatch (R-UT) plus Representatives Howard Berman (D-CA) and Darrell Issa (R-CA) jointly introduced legislation that would compell AM and FM radio to compensate artists and labels when their performances are broadcast over the air.
New Artist Odds Need Improving
Traditionally, record labels prospered using the 80/20 or 90/10 rule. If one or two, out of every ten new artist signings succeeded, a label would be profitable. In fact, up until a few years ago, the payoffs were so great that no one stopped to consider why a company would endure a business model with [...]
