Old Spice has just started delivering personal video replies to tweets (and now even YouTube lotto toto augsburg bismarckstraße and Facebook comments)!
Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, theyve just started rolling out one of the best social campaigns Ive ever seen, all based on the ads that generated so much talk over the last few.
So when these guys see those videos, theyll be blogging and re-tweeting like crazy.But on the back of this, I think well see some great campaigns this year.Now, not only are they creating videos for the general public, theyve been busy creating videos for some of twitters most followed people like twitter founder Biz Stone, Digg founder Kevin Rose, Ellen DeGeneres, Gizmodo, Guy Kawasaki, Perez Hilton and even Ashton Kutcher.So far theyve delivered almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.And if you havent, then you can tweet to them right now @oldspice and you might be lucky enough to get a custom video reply.Its also possibly the best social meets viral strategy Ive seen, what better way to get people talking about you brand than taking your super popular character recording personalised videos for hundreds of tweeps in record time and then tweeting them their custom video for the world.This campaign will be providing insights for social and viral strategy for the year to come and hopefully help big brands and agencies understand that content is king still What sucks for Agencies around the world, is that this campaign has probably just picked up half the awards.Yep, if you had tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.Well, bucket-loads of global conversation and brand engagement (those videos are clocking up hundreds of thousands of views already) and 10s of thousands of new followers over night, acquired through mass amounts of re-tweets and great blog based campaign exposure.Ok, so what does all this translate into in terms of results / activity so far?This is a seriously big idea wrapped in a simple, straight forward, clever coating that just makes perfect sense.A low hand with no combination is normally described by naming its highest card - dinner and casino night bregenz for example would be described as "8-down" or "8-low ".22 Arcanos Mayores ( Naipes Comas 1981) Ancien Tarot de Marseille (??) Ancien Tarot de Marseille (Grimaud 1930) Angel Tarot (U.
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